Logo of eSports teams. No place for noobs: branding an esports team using the example of legends

And again, some interesting statistics. Today there are at least two dozen disciplines in eSports, many of them host tournaments with huge prize money, each with its own leaders and outsiders.
But which team is the best? How to determine this, since many, even multi-gaming teams, have rosters in completely different disciplines?

Frankly speaking, I see only one evaluation criterion and that is MONEY! This is probably sad, but most things in this material world are measured by money, so let’s measure teams by money, moreover, there are no other accurate methods anyway.

10th PLACE — Virtus.PRO

In tenth place is the Russian eSports giant Virtus.pro. During their existence, the Bears earned almost $5 million, or more precisely, $4 800 000 . Team members took part in 282 tournaments. The golden Polish five in CS:GO brought the most prize money to the team - more than 2 million dollars.

Dota players, despite the high prize money in the industry, lagged behind kaesers, although not by much and brought in $1,954,000.

9th PLACE — Team Liquid
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Ninth place is occupied by one of the oldest teams, founded back in 1998, representing probably the most authoritative portal in the field of strategies. Initially, the team focused on StarCraft, which is probably why, in contrast to the 10th place in our ranking, the StarCrafters collected as much as $1,191,000, but still could not beat the Dota players, who collected $2,122,000. Well, this is understandable, in Dota the prize money is an order of magnitude greater, although the achievements of the Dota 2 and Starcraft II squads are not comparable.

In total, over the almost 20 years of its existence, the team managed to earn $4 836 000 . Team players from 12 different disciplines took part in more than 900 tournaments. It’s gratifying that our compatriot s1mple can be noted among the best players on the team.

8 PLACE — LGD
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This young Chinese team, compared to its predecessors, broke into the top ten solely thanks to its DoTA2 roster. Even though the team included players from games such as LoL, Overwatch and CS:GO, they all won no more than 8% of the team's prize money. And 92% of $5 354 000 Dota players won. Among the most significant victories is 3rd place at TI 2015. Unlike previous teams, LGD can be considered a national team, because in most cases they had Chinese players and rosters.

7 PLACE – VICI GAMING
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Another Chinese team is in seventh position. In many ways, she is the twin brother of LGD, because it was DoTA2 that brought this team success and a place in our ranking, this team can also be considered mononational, and the amounts of money earned are very similar. The VG Dota squad earned $4,695,000, which is more than 81% of all the money the team earned. In total, the Chinese team during its existence took part in only 135 tournaments and earned $5 787 000 .

6th PLACE - Natus Vincere
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In sixth place is the team that has the most fans among the readers of our site (sometimes it really seems like there are even more haters)

During its existence, the Born to Win had rosters in 10 disciplines. To this day, 4 disciplines have survived. It's great that NaVi can't be called a one-game team. Of course, here too the Dota players earned the most money, but the Kaser players were not far behind. Despite the fact that the team has a real hodgepodge of players from all over the world, the largest amount of money is still brought to the team - more than 50% by Ukrainians, Russian foreign players brought about 19% of the profit.

In total, since its founding, the team has earned $6 273 000 , and the real goose that lays the golden eggs for her was Dendi - he accounts for $727,000. This player is remarkable because he never left the team and remained faithful to it in the most difficult times.

Unfortunately, the team’s most monetary achievements are in the distant past - a victory at TI 2011, which brought $1,000,000, second place at TI2012, second place at TI2013, 5th place at TI2014. In recent years, the Dota roster has not won cash tournaments.

The CS roster showed better results last year and won ESL ONE NY, and also took second at the MLG Major Championship: Columbus. In total, kaesers earned $1,263,000 for the tag.

5th PLACE - T1 SK Telecom
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I can bet that many of our readers have no idea what kind of team this is. And this is the most legendary team in LoL, the only three-time world champions. However, its roots go much deeper. For many years, SK Telecom T1 has been the leader of the Korean Starcraft and Starcraft II scene. This team can be called exclusively Korean. The players who played for this team won the most money and titles in Starcraft. From $6 971 000 in prize money, almost two million were won by the strategists, but, of course, LoL squads were able to overtake them due to larger prize money. The team leader in terms of dollars earned is the legendary player in the LoL community Faker - the idol of millions!

4th PLACE – fnatic
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This is a record-breaking team for the number of rosters in different disciplines. During its existence, players in 19 disciplines managed to play under the orange logo! This team can probably be called the most balanced, because under its wing there were strong teams in the three main disciplines of today's eSports: DoTA2, LoL and CS:GO

Total team players won $7 193 000 , of which the Daughters won the most - $2,417,000, the CS:GO squad is in second place - $1,945,000, the LoL squad is in third - $897,000, but the main feature of the team will forever remain the legendary CS 1.6 squad, which in ancient times , when the prize money was several times smaller, he managed to collect almost a million dollars!

The roster ceased to exist in 2012, having previously won 7 first places at various major tournaments, but the main thing is that fnatic have always been a threat to the CS 1.6 scene and remain so to this day, passing the baton to CS:GO

3rd PLACE – newbee
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Another Chinese team breaks into the top three solely thanks to DoTA2. Yes, the team has rosters for other games, but who has heard of them? Only a little more than 3% of the prize money was won by LoL, HoTS, Overwatc and HS squads, the rest of the huge amount was won by DoTA2 players.

The team took part in only 83 tournaments, but earned $7 350 000 - excellent efficiency! The players received the lion's share of this money after winning TI2014, when they received more than $5,000,000. Today the team continues to play at a decent level. Although newbee disappointed their fans at TI2016, where they took only 9th to 12th place, over the course of the year they were able to earn almost $1.5 million - not the worst result.

2nd PLACE – WINGS
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The unreal Wings Gaming triumphantly takes second place. This is a special team in a number of ways!

These guys played only 20 tournaments, which were taken into account in the world rankings.
- This is the only team for which no foreign players played at all - only the Chinese
- This team had rosters for only two games DoTA2 and CS:GO
- 99.94% of the money won was won by Dota players.

In fact, we have before us a team of the same composition of one game, even more - one tournament. It’s simple - in 2016 they won TI2016 and took home a prize money of $9,139,000. Against this background, the rest of the team’s winnings can not even be taken into account. In total the team won $9 695 000 , which is only half a million more than the prize won at the main tournament last year.

1st PLACE — Evil Geniuses
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In this ranking, Evil Geniuses lead by a huge margin. The cost of this gap is a huge amount of work. During its existence, team players took part in more than 600 tournaments and won prize money worth more than $15 000 000

Of course, the largest contribution to the team’s treasury was made by DoTA2 - 88% of the astronomical amount of prize money was won by dota players, who became prize-winners at many international tournaments and managed to distinguish themselves already in 2017, winning the Dota Pit League Season 5.

Among the most monetary achievements of the roster, we can note 3rd place at The International in 2016, first place at TI 2015, victory at DAC 2015 and 3rd place at TI 2014. In total, the dota players won more than $13.5 million for the tag!

Oddly enough, the second largest amount for the tag was won by StarCrafters. The strategists won almost $800,000 several years before the roster was disbanded. At one time, EG bought Twich and not for nothing. On the sidelines they often say that this team is the most expensive on the market, it is they who get the biggest contracts, and the explanation for this is not only their success, but also the fact that they have a huge fan base all over the world and especially in the USA.

Results:
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As you can see, there are two teams from the CIS region in the TOP-10 - not the worst result.
- The rating is most influenced by DoTA2. It influences more than all other disciplines combined. Hit the jackpot, won TI - and you're in the top.
- CS:GO is a game where you can make money - this is proven by the example of NaVi, VP and fnatic
- The Chinese dominate eSports. Look how many tournaments they played and how many they won. 4 teams in the TOP-10 is not an accident - it’s a calculation. People know how to choose the right goals, systematically move towards them and achieve them, without wasting time on trifles.
- First place was taken by a team that combines the best management, optimal location and work not only with DoTA2, but also with other areas. Americans rule the world?

Every esports team wants to stand out. And for this she needs a unique logo. Even if the team is small and weak now, years later it will grow and begin to go to competitions and tournaments.

And then you will need a unique logo that will simultaneously reflect the spirit and character of the participants, the main idea and other aspects of eSports. But how to make a CS GO team logo? Who should you follow and what should you consider when creating? Everything is very simple, and we will tell you!

Why do you need a team logo in CS GO?

The unique team emblem performs several tasks at once for e-sportsmen who decide to advance in the field of CS GO:

Show your opponents that you are a strong team and worth reckoning with;
To unite the players, give them identity and unity in form;
Reflect the name and make it memorable (remember the Natus Vincere or Cloud 9 logo);
Give the team professionalism - after all, people who get their own logos know for sure that they do not want to deviate from the path of e-sports.

You shouldn’t neglect your own logo. It must be truly high quality and unique. Only then will the emblem become memorable and characterize the team in CS GO in a positive way.

How to create your own logo

A logo for a team is something that you can’t just sit down and paint in 10-15 minutes. You need to think carefully and seriously about it. Moreover, it is desirable not only for team members, but also for their manager (if, of course, they already have one).

What to consider when creating a CS GO team logo:

Specificity. Name, team spirit. For example, if a wolf appears in the name, it is worth somehow playing with it in the emblem;
Colors. It is worth considering the psychology of colors and their compatibility;
Meaning. What should the logo say to potential opponents or fans? What is your team like and how can it attract you?

These points should not be taken lightly. After all, the perception of the team by opponents and supporters will depend on the CS GO Logo. And in general, the psychological state of the players - after all, if one of the participants does not like the emblem, he will be dissatisfied. And this prevents you from giving your best in matches.

Official logos of professional teams in CS GO

To find inspiration before creating your own logo, it is best to pay attention to the symbols of professional teams. After all, they have already passed the path of formation - their names and logos are known to almost everyone.

What is so memorable about them? What makes each one stand out from the others? And what elements can you learn from these pictures for yourself?

For example, Na’Vi did a great job with the team name on the logo. And Virtus.pro were able to express their spirit in the image of a polar bear. And Astralis’s entire logo is a bright and beautiful abstraction, which is memorable and sets them apart from others.

Of course, the CS GO team symbol can be changed. But when it is already known to many people and popular, it is useless to do a complete rebranding. Some fans will drop out, not wanting to get used to the changes. Even among professionals, they have remained virtually unchanged since the days of KSS and even KS 1.6. Therefore, already at the stage of a city or district team, it is better to make a high-quality logo than to struggle with changing it later.

“Computer games are evil!!!” - Malakhov shouts in the next broadcast of “Let them talk.” Meanwhile, 15-year-old Said Samail Hassan leads his team to victory in a Dota 2 tournament with a prize fund of $18 million. And then he buys a house in America, moves his entire family there and never turns on the TV again. Well done Said, be like Said!

Fortunately, since 2015, Russia’s attitude towards eSports has changed noticeably. Now every gifted gamer can study eSports in information technology departments, and the word “gamer” is increasingly associated with dollar millionaires.

The world community is even negotiating to include e-sports in the disciplines of the Olympic Games. I think Zeus would appreciate it :)

Now marketing in eSports has become just as important as in classic sports, because the perception of the team as a whole can depend on the club’s identity. Don't believe me? We will prove it!

Let's remember together the formation of brands of legendary eSports teams using examples of the 5 most successful cases.

The Ukrainian multi-gaming club NA`VI is the clearest example of how important competent branding is in the professional world of e-sports. In 2009, a company of talented players united into a team, taking the name of the team from the type of race from the famous movie “Avatar”. It sounded cool until the guys won the Arbalet Cup Asia 2010 tournament and “it all went too far.”

Over the course of a year, the team brought worldwide popularity to their club. And until Cameron appeared on the horizon with copyright, it was decided to hold a competition for the best. It was won by the Portuguese Bruno “hArt1k” Estevens, who proposed to rename the club “Natus Vincere” (“Born to Win” in Latin), while leaving the club tag “Na` VI”.

A new name for an esports team has saved it from lawsuits without breaking the hearts of its fans. Checkmate, marketers!

The Alliance (No Tidehunter) is opening eSports as a business

Sometimes, teams of enthusiasts who don't care much about gaming become a leading eSports team under their own label. A striking example of this is “The Alliance”. Until 2013, a group of friends from Sweden played simply for fun. The name of the team was chosen in the same way - in honor of the dislike for the Dota 2 character of the same name. But this is not certain.

However, in the same 2013, the team played so selflessly that it attracted the attention of serious investors - the American Evil Geniuses. Under their strict leadership, the team received a new name, which helped create a brand for a world-class esports team.

P.S. Despite their dislike for “watermelon,” the team made green their signature color. What is it for...

Virtus Pro is the most menacing eSports team logo

Virtus Pro is the first Russian eSports team. And, probably, the only team in the world whose logo can be used to guess its origin. This is the very case when designers chose the most recognizable stereotype and breathed incredible energy into it. Just look at this angry beast - is everyone on their team like this?

VP pushed the aesthetics of the visual image to the limit, creating a bright logo with a polar bear for the second team of the Virtus Pro Polar team.

You can create a logo for your team in KOLORO by contacting our managers.

Team Liquid and the most caring form

It would seem, why do esports athletes need sports uniforms? However, they play a lot and sweat a lot. During the LAN finals, they have to spend more than eight hours in the arena. Nervous tension, spotlights, stuffiness - all this can cause discomfort and interfere with concentration. In this case, the best option is knitted fabric. The new Team Liquid game uniform, which was presented in 2016, is made from knitwear.

The Team Liquid logo is located on the right, and the sponsor's emblem appears near the heart. The player's nickname is printed on the back of the jersey. helped the team stand out among competitors, raise corporate spirit, and also make the game as comfortable as possible.